CAMPILARO - EPISODE .02

"Luc? That's a though one"

EPISODE .01

I like cycling. But flat. And not far.

 
 

PASSIONATE AND OUT OF SHAPE

Creatives, artists, fathers, husbands, friends. Passionate and committed to their jobs, struggling to keep several balls in the air. But also: speeding down a one way street fast. No condition, no exercise. Out of shape and on an unhealthy diet, despite numerous plans, over the last 10 years to change all that. ‘All I need is a little pressure to start working on my health’, one of them stated.

 
 
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"The day before yesterday, I walked to my favorite bar"

LUC ON HIS WORK-OUT ROUTINE

 

UPPING THE ANTE

We decided to up the ante and give them something to aim for. Over the next 10 months we will bring them together, mold them into a team, turn them into athletes and dispute a 4-stage bike race with them on a grueling course in the French Pyrenees.

All we ask in return is their dedication. And their FAITH.

 
 
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FOUR ASPIRING RIDERS. FOUR MOUNTAIN STAGES.

No doubt.